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What makes a good e-commerce website

From the moment you get up to the moment you sleep, how many hours are you online? More than 5 hours? We thought so.

Especially when it comes to shopping, online shopping has surpassed in-store shopping in terms of ease and comfort. It is very common to surf websites when you want to buy something.

An e-commerce site offers you the chance to build your brand, connect with more customers, and sell more products—but only if you have got the right website design. But how do you know your website is delivering the best return for your investment?

Here are the top 5 e-commerce website tips to help you take your brand to the next level:


1) Keep it simple:
When it comes to browsing, scrolling and making a buying decision on the website-the users expect ease. A website should have clear instructions for:

  • Add to cart
  • Back to top
  • Search option
  • Categories


2) Make brandingyour priority:
First impressions are important. People who shop online want to shop from a website that looks established. If your website is faceless, it might look like one of the websites that steal bank details. Your website and branding are like your company’s personality. They tell the visitor who you are, what you do and why your competitors are different from you and finally determine your sales. Take the time to define your brand and research your competitors. Here are a few questions to ask before you begin:

    1. If my brand was a person, who would it be?
    2. If I had to describe my brand in three words, what would they be?
    3. What makes my brand different from other eCommerce brands out there?
    4. What do we do better than anyone else on the market?


3) Think like someone who visits your website:
Connecting with your audience is vital for your business. Ideally, there are only a few things that a potential viewer/ buyer would want- a site that is easy to navigate, well-designed, and makes the process of shopping easy, straightforward, and hassle-free. Anticipate what a new customer would want on your website and proceed accordingly.


4) Make Checkout easy:
Checkout is the last step in the buying decision process. It is important that you don’t lose the customer at this stage. Your checkout page should be very simple, clean and easy to navigate. The entire decision making process should be crystal clear:

    1. What information do you need to process the purchase (and where they need to enter it),
    2. The different shipping and paying options available (and how much they cost)
    3. What to do in case there is a problem with their order or they need to do a return

After the transaction/ order placement is complete make sure you take the customer to the confirmation page for a confirm order message.

Hint: An option to checkout as a guest makes the process convenient to the user.


5) Make your website responsive:
Using a mobile phone has become extremely popular- even more than desktops. So if you don’t have a website that works on the mobile phone you are likely to lose customer interest. Make sure your website design is fully responsiveif you want to capture the customers who want to shop on their phones or tablets.

Designing and developing an eCommerce website can be tricky but now that you know these web design tips, your website is ready to shine. Let the CityBlue experts align your website strategy to help increase your brand value in the market and create a positive impact on your customers. We also specialize in a range of creative marketing services ensuring that your reputation helps grow your business. From brand building to all your sales & marketing campaign needs, we provide you with the required expertise in one place. Contact for more.


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